STRATEGIC MANAGEMENT FUNDAMENTALS Tutorial
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Авторы: B.S. Utegulova A. Tolymbek
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Tutorial discusses the theoretical foundations of strategic management, reveals the structure of strategic management. In more detail, it is proposed to consider the types of strategy in competition, as well as the formation of the necessary professional knowledge and skills to choose a strategy that is adequate to the environment and the position of the organization on the market The manual is intended for students and undergraduates studying in all specialties
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