Competitiveness of the tourism business: theoretical aspects.
ISBN: 978-601-7975-82-1
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The monograph examines the theoretical foundations of the competitiveness in the field of tourism. Modern forms and approaches elaborated by the most prominent researchers of the field are described, current status of the competitiveness level observed in the Kazakhstani context; the peculiarities of managing the competitiveness in spheres of tourist activity, as well as the problems of improving competitiveness status through formation and implementation of destination’s branding are highlighted. The monograph is designed for master students studying in multilingual groups of the "Tourism" specialty, teachers, as well as people interested in the problems of improving tourism competitiveness.
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